Let Your Lips Tell the Story
People are familiar with Sephora as a beauty retail store; however, not many consumers know about Sephora’s own product, Sephora Collection. Sephora #lipstories lipstick is one of the Sephora Collection products. There are 40 shades and 3 finishes: matte, cream, and metal. The #lipstories lipstick has insights of the wild adventures, best moments, and magical memories in consumers’ lives. Not only its packaging are showing the stories, but also the name of each lipstick. Sephora wants to promote Sephora Collection without compromising other brands sold at Sephora.