TOY R US / RESPAWN

Branding

Since 2013, Toys "R" Us has not had an annual profit. It reported a net loss of US$164 MM in the quarter ended April 29, 2017. On June 29, 2018, Toys "R" Us shut down all of its remaining US locations, but they still have stores in other countries. Toys "R" Us wanted to go back to the US market, so the company changed its name to RESPAWN. The store upgraded to an experiential space and have toys that are trending worldwide. RESPAWN seals the deal for the virtual wanders, and promise a grand, thrilling and otherworldly experience that you deserve after the long and stressful day.

LOGO

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WORDMARK

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